Author: Syed Naveed Qadri
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature and Scope of Sales Management; Objectives and functions of Sales management; Prospecting for customers; Modes of sales presentation, …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands – concepts and process – significance of a brand –brand mark and trade mark …
Concept and definition of advertisement – Social, Economic and Legal Implications of Advertisements – setting advertisement objectives – Ad. Agencies – selection and remuneration – advertisement campaign.
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,societal marketing concept, social responsibility and ethics in marketing. The …
UNIT I :Nature, Scope, Significance and process of Strategic Management; Business Strategy; Different forms of strategy; strategy and tactics; Competitive advantages as focal point of strategy; strategic Intent; Dimensions of Strategic …
Group Members : Taha Wani Abid Reyaz Shah Muniza Kanth Fiza Mufti Mohammad Shahid Naveed Ahmad Dar Date : Aug, 2011 Download PPT: {filelink=32} Note : To download this …
Group Members : Saqib Qureshi Shoiab Mehraj Ikra parvez Zoya Malik Mohsin Nasti Owais Ahmad Date : Aug, 2011 Download PPT: {filelink=34}
Author : Prof. Shabir Ahmad Bhat Date : July, 2011 Download PPT: {filelink=31} Note : To download this file, you need to be registered with TBS.CellCry.Com.
Author : Caqib Qureshi Date : August, 2011 Contents: Crucibles of Leadership Conflict Management Barney Kohl Drinking up the pay check He Said, She Said P&G The Middle Managers …
Author : Prof. Shabir Ahmad Bhat Date : July, 2008 Download PPT: {filelink=29} Note : To download this file, you need to be registered with TBS.CellCry.Com.
