Author: Syed Naveed Qadri

What is Inflation? The overall general upward price movement of goods and services in an economy (often caused by a increase in the supply of money), usually as measured …

The total net value of all goods and services produced within a nation over a specified period of time, representing the sum of wages, profits, rents, interest, and pension …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature and Scope of Sales Management; Objectives and functions of Sales management; Prospecting for customers; Modes of sales presentation, …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands  – concepts and process  – significance of a brand  –brand mark and trade mark …

Concept and definition of advertisement – Social, Economic and Legal Implications of Advertisements – setting advertisement objectives – Ad. Agencies – selection and remuneration – advertisement campaign.

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,societal marketing concept, social responsibility and ethics in marketing. The …

UNIT I :Nature, Scope, Significance and process of Strategic Management; Business Strategy; Different forms of strategy; strategy and tactics; Competitive advantages as focal point of strategy; strategic Intent; Dimensions of Strategic …

Group Members : Taha Wani Abid Reyaz Shah Muniza Kanth Fiza Mufti Mohammad Shahid Naveed Ahmad Dar Date : Aug, 2011 Download PPT: {filelink=32} Note : To download this …