Category: Master of Business Administration (MBA)
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers – Retail industry of India Prospective analysis – Retail environment – …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers – Retail industry of India Prospective analysis – Retail environment – …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature and Scope of Sales Management; Objectives and functions of Sales management; Prospecting for customers; Modes of sales presentation, …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands – concepts and process – significance of a brand –brand mark and trade mark …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: International Marketing: Meaning, Nature and Importance; International MarketingOrientation: E.P.R.G. – Approach: An overview of the International Marketing ManagementProcess; …
Concept and definition of advertisement – Social, Economic and Legal Implications of Advertisements – setting advertisement objectives – Ad. Agencies – selection and remuneration – advertisement campaign.
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,societal marketing concept, social responsibility and ethics in marketing. The …
Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Contract Act, 1872: definition, concept of contract, valid contract and its essential elements, criteria for classification for contract, quasi …
UNIT I :Nature, Scope, Significance and process of Strategic Management; Business Strategy; Different forms of strategy; strategy and tactics; Competitive advantages as focal point of strategy; strategic Intent; Dimensions of Strategic …
Group Members : Taha Wani Abid Reyaz Shah Muniza Kanth Fiza Mufti Mohammad Shahid Naveed Ahmad Dar Date : Aug, 2011 Download PPT: {filelink=32} Note : To download this …
