Source: Ms. Faiza Glimpse: Ethics is a branch of philosophy that addresses questions about morality — that is, concepts such as good and evil, right and wrong, virtue and …

Author: Johnnie J. O’Dell Glimpse: Values are the beliefs individuals have in an organization in which they are emotionally invested (Value, 2010). It gives decision makers a right or wrong feeling …

Author: Wallace R. Baker Glimpse: The overall purpose of this paper is to reflect on the importance and impact of linkages amongst business ethics as a growing academic discipline, the …

Authors: Basil Arjmand Nuzhat Wani Sameer-ul-Wahid Masroor Rasool Aamir Ali Batch: 2010-2011 ( One team One dream)   {filelink=47}

What is Inflation? The overall general upward price movement of goods and services in an economy (often caused by a increase in the supply of money), usually as measured …

The total net value of all goods and services produced within a nation over a specified period of time, representing the sum of wages, profits, rents, interest, and pension …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature and Scope of Sales Management; Objectives and functions of Sales management; Prospecting for customers; Modes of sales presentation, …

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands  – concepts and process  – significance of a brand  –brand mark and trade mark …