Maximum Marks: 100
Semester Examination: 70
Internal Assessment: 30
Contents:
Meaning and important of communication in business, the process of communication, models
of communication, types of information-order, advise, suggestion, motivation, persuasion,
warning and education.
Channel effectiveness, Channel limitations. Media of communication, barriers of
communication, approaches to effective communication, tools of communication, Diction,
sentence, paragraph, punctuation and report writing.
Process for drafting Effective Business Message; Letter writing: Good news, Bad news,
Informative news, Persuasive news; Memorandum drafting; E-mail writing; Report writing –
Short & Long Formal Reports
Strategies to improve – reading skills, speaking skills, listening skills; Guidelines to effective
public speaking; Developing job application – Covering letter, Resume; Interviewing:
Negotiating the job offer.
Suggested Readings:
1. Lesikar, Petit & Lesikar’s, Basic Business, Tata McGraw
2. Poe & Fruchling, Basic Communication, AITBS
3. Diwan & Aggarwal Business Communication Excel
4. Baugh, Frayer & Thomas, How to write first class Business Correspondence, Viva Books
Download PDF :
{filelink=14}
