MBA-3104 : BRAND MANAGEMENT – Syllabus Syed Naveed Qadri September 29, 2011 Master of Business Administration (MBA), Syllabus No Comments Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands  – concepts and process  – significance of a brand  –brand mark and trade mark … [Continue Reading...]