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MBA-3106

MBA-3106 : BUSINESS MARKETING – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – Socio economic and Technological influences on retailing  – Government Policy relating to Retailers. UNIT–II: Types of retail institutions – Structural analysis and operational details of each type Nature of Competition in retail industry  – …

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