Sunday , 19 November 2017
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MBA-3104 : BRAND MANAGEMENT – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands  – concepts and process  – significance of a brand  –brand mark and trade mark  – different types of brand  – family brand, individual brand, private brand  – selecting a brand name  – functions of a brand  – branding decisions – influencing factors. UNIT–II: Brand vision  – brand …

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