Sunday , 19 November 2017
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Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: International Marketing: Meaning, Nature and Importance; International MarketingOrientation: E.P.R.G. – Approach: An overview of the International Marketing ManagementProcess; International Marketing Environment. International Market Segmentation andPositioning; Screening and Selection of Markets; International Market Entry Strategies:Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of WhollyOwned Subsidiaries Aboard, Strategic Alliances. …

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