Wednesday , 26 July 2017
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MBA-3101

MBA-3101 : CONSUMER BEHAVIOUR – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,societal marketing concept, social responsibility and ethics in marketing. The consumer research process, quantitative and qualitative research. UNIT–II: Consumer decision-making process: Routinised response, limited and extensive problemsolving behavior. Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumerdecision-making. Consumer gifting behavior. Relationship marketing. UNIT–III: …

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