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MBA – Semester III

Date Sheet – MBA III Semester – UOK

Date Sheet of MBA III Semester - University of Kashmir dated 30-01-2015

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MBA-3107 : RETAIL MANAGEMENT – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – Socio economic and Technological influences on retailing  – Government Policy relating to Retailers. UNIT–II: Types of retail institutions – Structural analysis and operational details of each type Nature of Competition in retail industry  – …

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MBA-3106 : BUSINESS MARKETING – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: An overview of marketing function, Role of retailers  – Retail industry of India Prospective analysis  – Retail environment  – Socio economic and Technological influences on retailing  – Government Policy relating to Retailers. UNIT–II: Types of retail institutions – Structural analysis and operational details of each type Nature of Competition in retail industry  – …

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MBA-3105 : SALES AND DISTRIBUTION MANAGEMENT – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature and Scope of Sales Management; Objectives and functions of Sales management; Prospecting for customers; Modes of sales presentation, Designing and delivering of sales presentation; Recruiting and selecting Sales Personnel – Methods and administering selection procedures; UNIT–II: Developing Sales Training Programmes, Executing and Evaluating sales training programmes; Motivating Sales Personnel; Compensating sales …

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MBA-3104 : BRAND MANAGEMENT – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Basic understanding of brands  – concepts and process  – significance of a brand  –brand mark and trade mark  – different types of brand  – family brand, individual brand, private brand  – selecting a brand name  – functions of a brand  – branding decisions – influencing factors. UNIT–II: Brand vision  – brand …

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MBA-3103 : INTERNATIONAL MARKETING – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: International Marketing: Meaning, Nature and Importance; International MarketingOrientation: E.P.R.G. – Approach: An overview of the International Marketing ManagementProcess; International Marketing Environment. International Market Segmentation andPositioning; Screening and Selection of Markets; International Market Entry Strategies:Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of WhollyOwned Subsidiaries Aboard, Strategic Alliances. …

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MBA-3102 : ADVERTISING MANAGEMENT – Syllabus

Concept and definition of advertisement – Social, Economic and Legal Implications of Advertisements – setting advertisement objectives – Ad. Agencies – selection and remuneration – advertisement campaign.

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MBA-3101 : CONSUMER BEHAVIOUR – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Consumer behavior: Scope, importance and interdisciplinary nature. Marketing concept,societal marketing concept, social responsibility and ethics in marketing. The consumer research process, quantitative and qualitative research. UNIT–II: Consumer decision-making process: Routinised response, limited and extensive problemsolving behavior. Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumerdecision-making. Consumer gifting behavior. Relationship marketing. UNIT–III: …

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MBA-302 : BUSINESS LAW – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Contract Act, 1872: definition, concept of contract, valid contract and its essential elements, criteria for classification for contract, quasi contract, various forms of quasi contracts, discharge of contract: various; remedies for breach of contract. UNIT–II: Sale of Goods Act, 1930: introduction, contract of sale, agreement to sell, documents of title, conditions and …

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MBA-301 : STRATEGIC MANAGEMENT – Syllabus

UNIT I :Nature, Scope, Significance and process of Strategic Management; Business Strategy; Different forms of strategy; strategy and tactics; Competitive advantages as focal point of strategy; strategic Intent; Dimensions of Strategic  Decisions; Corporate level and business level Strategists and their role in Strategic Management.

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