Tuesday , 25 July 2017
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MBA-204

MBA-204 MARKETING MANAGEMENT – Syllabus

Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 Contents: UNIT–I: Nature, Significance and scope of Marketing; Company Orientations towards the market place; Marketing concepts, Trends and Tasks; Strategic Marketing planning; Scanning the Marketing Environment; Marketing Research; Creating customer value, Satisfaction, and loyalty. UNIT–II: Consumer Behaviour; Factors influencing consumer Behaviour and Buying decision process; Segmenting consumer and business Markets; Market …

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